Why Millennials Are Loving Botox | Dr. Malena Amato


Why Millennials Are Loving Botox

Every year, more and more millennials are requesting Botox® to prevent wrinkle formation instead of more invasive surgeries to correct the wrinkles once they have already appeared. With millennials affectionately being referred to as the “selfie generation,” these selfies are posted on various social media outlets like Snapchat, Instagram, and Twitter to be immortalized for the world to see. With images being so easy and widely spread, it’s no wonder why millennials are turning to cosmetic treatments, especially Botox, to keep their youthful appearance.

What is Botox?

Botox is an injectable neuromodulator used to treat facial lines and wrinkles such as crow’s feet in the corners of the eyes, forehead wrinkles, frown lines between the eyes, and smile lines around the mouth. Botox can also lift brows, turn the lips, or soften harsh chin lines. When Botox is administered to specific muscles, it can temporarily control muscle contractions that cause lines and wrinkles to form.

There are several different types of neuromodulators to choose from, including Botox, Dysport®, and Xeomin®. Dysport creates a more diffused result, so it can be more effective to treat larger areas with many fine lines, whereas Botox is excellent at targeting specific wrinkles. Xeomin is unique in that it contains the active ingredients that make neuromodulators work without any unnecessary additives. Ultimately, the best choice is the one that you’re most comfortable with. At Dr. Malena Amato’s plastic surgery practice, she uses her skill and training as an oculoplastic surgeon to help you make a decision and achieve a youthful, natural result through neuromodulators.

A Great Preventative Treatment

Many young adults may not have harsh crow’s feet around the eyes or expression lines between the eyes but may be seeing the beginning signs of those facial characteristics. Injections such as Botox and fillers, as well as personalized skincare regimens, are most effective when lines and wrinkles are still relatively new and haven’t permanently formed into the skin. Taking a preventative approach early on is often more beneficial and safer than more aggressive and invasive treatments when the skin texture has already changed.

A Minimally Invasive Procedure

Millennials are often at the forefront of their career opportunities. After completing years at a university or climbing the corporate ladder to finally reach their dream promotion, the last thing they may be able to afford is an invasive surgery to correct the visible signs of aging. The beauty of Botox is that, when administered under the care of a skilled cosmetic physician, treatment is quick and easy, with no downtime involved.

Ready to Speak with an Expert?

With over 17 years of experience in cosmetic plastic surgery, Dr. Malena Amato is one of Austin’s leading Botox injectors. Her main priority is providing her patients with beautiful and natural results following their Botox treatment. If you are interested in learning more about Botox or would like to schedule a consultation, contact our office today.